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Dive Industry Overview: The environment in
which this industry thrives: statistics, forecasts, and evaluation.
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| • |
Business planning: Focused investing and financing,
office automation, budgeting, taxes and business law. |
| • |
Retail Sales: Effective strategy and staff
training |
| • |
Diver Education: Scheduling and pricing of
diver training for profitable business. |
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Dive Travel: Determining and serving the needs
of the traveling diver: business income potential. |
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Advertising, Public Relations and Marketing:
The all too important skill of reaching out to your customers and
informing them of the products and services you offer. |
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Dive Center Physical Operations: The nitty-gritty
of the dream to own and operate a successful dive center. You'll need
to know about the costs of equipment and maintenance, as well as facilities
such as classrooms, pools and access to open water training sites.
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Staff Management: Human resources can be your
most important assets when job descriptions are clearly understood,
agreed upon and performed. |
| • |
Risk Management: Especially in our litigious
society, an ounce of prevention is always better than a pound of cure.
You’ll learn techniques to safeguard yourself, your staff, and
your customers against potential lawsuits. |